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What tasks does an email marketer solve?
Such a specialist does not just write texts for letters and set up sending of mailings. He analyzes, tests and creates strategies that help a business grow through high-quality communication with subscribers.

Typically, a business expects the following from an email marketer:

Attract a new audience - think of a way to attract subscribers, set up a subscription form on the site, agree on mutual promotion of the mailing with partners.
Leading customers to their first purchase - new subscribers rarely buy anything right away, so the marketer warms up their interest with welcome letters, selections, and personal offers.
Bring back customers who did not complete their purchase — set up automatic mailings to bring back lost customers. For example: a reminder about an abandoned cart, a selection of viewed products, a notification about a discount on favorite products.
Motivate customers to buy again — it is important for a business that the Germany Email Database customer returns, so an email marketer thinks through repeat sales strategies. For example: reminders about regular purchases, personalized recommendations, exclusive offers for loyalty program participants.
Provide customer service - confirm orders, remind about delivery, write-off or credit of bonuses. Do everything to make it convenient for the buyer to interact with the brand.
Engage subscribers - create mini-games, surveys, collect feedback, create exclusive and valuable content that will help retain attention and engage in communication with the brand.



Examples of newsletters that an email marketer can develop
Examples of newsletters that an email marketer can develop
At the same time, the email marketer also analyzes the effectiveness of the mailing. For example: looks at which letters are opened more often; which offers are responded to better; which letter design gives more clicks. And on this basis, thinks up new mailings.

In general, the work is interesting and diverse: he is a strategist, an analyst, and a creative person who looks for the best options for audience interaction.

Salary and career ladder of an email marketer
This specialty has a standard division into juniors, middles and seniors. The tasks depend on the level: a beginner masters the basics, a middle develops analytics and automation, a senior manages the strategy and the team.
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Purchase Email Leads

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